BLITZ’s Strategy practice is responsible for unearthing consumer insights which form the baseline for the
agency’s strategic engagements. This role partners heavily with Senior Strategists, Client Services, and Business Development to provide actionable data and analysis, which provide the foundation for our team's creation of impactful and results-driven work for our clients.
Identify consumer insights, as distinct from observations, that allow our strategy and creative teams to create industry-defining work.
Develop an insight that is actionable, goal-oriented, and provides a unique orientation for a project
Ability to comb through secondary research and simplify large amounts of information into an accurate and impactful summation
Partner with strategic leads and commission primary research specific to business need
Working with social media team, analyze digital conversations, for consumer psychology insights
Track and analyze metrics for ongoing projects and campaigns, honing in on key quantitative and qualitative opportunities for optimization in future client work
Market Research & Competitive Analysis
Help strategy and business development teams understand business performance.
Understand current market dynamics
Perform competitive business analysis
Complete competitive audits (digital ecosystem, owned media, brand, market, shared media & social listening, advertising)
Uncovering brand decision drivers
Find thought leaders in each category we work in (ex. Wall Street Analysts)
Willingness to lead BLITZ’s use and understanding of the following tools:
Netbase or an alternate social media listening tool
Consumer survey tools
Bachelor’s Degree in psychology, anthropology, advertising, marketing, business or other relevant field
1-2 years agency experience doing research and tracking culture
Excellent written, verbal and presentation skills
Ability to build Keynote presentations
Strong sense of personal responsibility and initiative
Highly collaborative & self directed
Proficient in qualitative and quantitative data analysis
Adept at research and experience using syndicated research tools and social listening tools
Generate unique, original and compelling consumer insights.
Achieving real-time production of information.
Strengthen knowledge around planning fundamentals.